Blog 6.1-Web 2.0

Their are four pillars of Web 2.0 that can be utilized by businesses.  They consist of Utilizing the Web as a Platform, Harnessing Collective Intelligence, Leveraging the Data, and Implementing Innovative Web Capabilities.  Utilizing Web as a Platform allows peer to peer technology.  Software uses the network bandwidth of all users of the software to improve download performance.  Ferrum Medical is able to utilize the web as a platform by connecting to such things as the pharmacy's webpage and download information on available medicines, patients that need refills, etc.  Harnessing Collective Intelligence allows us to provide and contribute on the web, thus improving content.  Ferrum Medical can use their website to collect information from other doctors that have had more success on treating different illnesses and can use that information in our practice.  Leveraging the Data allows large databases containing tremendous amounts of useful information for making decisions.  At Ferrum Medical we can store patient information into databases so we can access them later when looking at their history or referring them to another practice. Implementing Innovative Web Capabilities allows the use of technology to gain a competitive advantage, scripting languages, allows simple use of web application development and reduces cost.  Such things as advertisements up supporting our business online could bring in more patients or even just creating small interactive applications that bring traffic to our website.