Faith : If you use this Information System, then you can gain a competitive advantage over the rival medical firms because of the fact that it has worked so well for everyone else and as your adviser you should trust in my judgment.
Fear: If you don't wish to go out of business or possibly go bankrupt, then you will need to implement my proposed Information System.
Fact: Due to the increase in sales last year, by several other private practice medical firms in the geographic area, the implementation of a the proposed IFS will be an enormous gain in profit, productivity, and efficiency. Allowing for better business practices and more productive outlook.
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